Where did the Greening Campaign start
In 2008, Terena realised that only 'green' people visited 'green' centres or read 'green' magazines. She felt that all these were preaching to the converted. All conferences about 'green' products were attended by the same faces again and again. Terena was also aware that no-one could actually see what anyone else was doing so often people's attitude was 'why should I change my lifestyle when everyone else is carrying on the same'.
So Terena had a brainwave!
LETS MAKE CHANGES VISIBLE
So Terena made a card with some challenges on and developed a strategy for engaging her community.
The key was to get the community to take ownership of the card and to love it!
A copy of the card was put through every door of the houses in Petersfield where she lived.
And then the magic happened.
Day after day, more cards appeared in the windows.
People were making the changes, people were acting together.
People wanted to fight Climate Change.
Through the strategy people felt they owned the campaign!
Then more magic happened.
The next community, and the next community, and the next community asked to run the campaign
And now - over 100 communities have taken part!!
We have already worked with over 180 communities across the country!